Brand Launch

Once upon a time, there were two manga enthusiasts who, imbued with a love for Japanese art, decided to share their passion with the world by creating a manga-inspired clothing boutique. Starting with a simple sales corner in a thrift store, Antoine and Brian crafted unique pieces that captured the dynamic spirit of manga characters while staying on top of fashion trends.

The beginning was not easy, but Antoine and Brian's passion and determination were unwavering. The first customers were won over by the originality and creativity of the clothes offered. Little by little, the store gained popularity, attracting the attention of manga enthusiasts and fashionistas eager for new things.

Faced with ever-increasing demand, LEAD now has 4 boutiques, a historic Parisian creation site and a website to best satisfy your desires.

LEAD is, above all, authenticity, remaining faithful to the manga tradition since its creation in order to always satisfy its customers without ever distorting our convictions.

Always adopting a sustainable approach, we are constantly striving for improvement in order to offer quality products that respect the environment.